READY TO DESIGN WITH YOUR BUYER IN MIND
INSTEAD OF FOLLOWING TRENDS?
Red White & Blue
Bow Challenge
[A 2-DAY LIVE EXPERIENCE]
WHO ARE YOU DESIGNING FOR?
Stop Guessing Your Style.
Start Designing With Intention.
This is not another “how to make a bow” class.
Let’s be honest, you can learn loops and tails on YouTube.
What YouTube won't teach you:
- How understanding your buyer changes the style of bow you create
- Why two bows made with the same ribbon can feel completely different
- How ribbon pairing communicates intention
- How to design instead of copy
This 2-Day Live Challenge is about thinking like a designer — not crafting like a hobbyist.
If you’re ready to stop copying and start creating with intention, you’re in the right place.
What makes this different?
YouTube teaches mechanics.
This challenge teaches decision-making based on your customer’s wants.
Instead of only learning skill, you’ll also learn to:
✔ Design with a specific buyer in mind
✔ Understand how style lanes change the overall feel
✔ Align ribbon choices with buyer expectations
✔ Price in alignment with the level of detail and finish
✔ Build confidence through intention, not imitation
This is more than loops and streamers.
This is step one in making sure your efforts lead to sales — especially during patriotic season
Why now?
As America approaches the 250th anniversary celebration, patriotic decor will be everywhere.
But patriotic doesn’t mean just red, white, blue, and glittered stars.
It can be:
🇺🇲 Rustic 🇺🇲 Whimsical 🇺🇲 Dramatic 🇺🇲 Preppy 🇺🇲 Refined
Same holiday.
Different feel.
Different buyer!
And when you understand that difference — everything changes for you.
🔴 Your decisions on what ribbon to purchase.
⚪ Your decisions on what style bows to make.
🔵 Your decisions on how to market your bows.
If you’ve ever made a bow and thought, ‘Something feels off,’ this challenge will show you why.
And once you understand why, you won’t go back to guessing.
April 18-19, 2026 (Live)
A 2-Day Weekend.
Multiple ribbon bows.
Real-time instruction.
Clear design guidance.
You’ll practice designing bows intentionally across different style lanes while understanding how buyer expectations shift your process and outcome.
By The End of This Bow Making Challenge, You Will:
- Understand how ribbon pairing communicates style and value
- Recognize why different buyers respond to different looks
- Build multiple ribbon bows aligned with specific style lanes
- Stop second-guessing your pricing
- Feel confident designing with intention instead of guessing
- Receive 8+ Bow Making tutorials
- A downloadable bow ‘recipe’ guide
- A simple pricing worksheet
- A trusted vendor list
Even if you’ve struggled with bows before, you’ll leave feeling more confident
About Julie Siomacco...
Julie Siomacco is the founder of Southern Charm Wreaths and the Everbloom Design Club, where she has spent the past 15+ years teaching decorators how to move from guessing to intentional design.
What began in 2009 as a small wreath business quickly grew into a nationally recognized brand, with features in Martha Stewart Living, Better Homes & Gardens, and Florists’ Review Magazine. Julie also co-founded Wreath Makers Live, a conference dedicated to educating wreath makers and creative business owners around the world.
Known for her sharp eye for color, texture, and buyer-driven design, Julie specializes in helping decorators understand why certain designs work, not just how to make them. Her approach blends technical skill with strategic thinking, empowering creatives to design with clarity, confidence, and purpose.
Through her teaching, thousands of designers have strengthened their style, refined their positioning, and built more intentional creative businesses.
Who this class is for ...
This challenge is for you if:
You love creating but feel unsure about your design direction
You’ve made bows before but want them to feel more elevated
You want clarity instead of copying trends
You want to understand how style affects selling potential
You’re ready to move from guessing to intentional design
Patriotic Bows Aren’t Just for Wreaths
Once you understand how to design with intention, these bows can elevate so many spaces.
Imagine using them on:
- Front door wreaths & swags
- Lanterns on a porch
- Mailboxes
- Planters and urns
- Garlands
- Stair railings
- Entryway mirrors
- Lamp posts
- Gates & Neighborhood Entries
- Centerpieces
- Patriotic tree toppers
- Cemetery saddles or memorial arrangements
Same holiday. Different placements. Different style lanes. Different buyers.
When you understand who you’re designing for, you’ll know how to adjust your ribbon choices, bow style, and even the way you describe it when selling.
Frequently Asked Questions
Is this just another bow tutorial?
No. You can learn how to tie a bow on YouTube.
In this challenge, you’ll learn how to design a bow with a specific buyer in mind in order to increase sales. And how different styles change the overall feel of your design to align with various buyer types.
We’re focusing on decision-making, not just skill.
Do I need to already know how to make bows?
Not at all. If you’re brand new, you’ll learn step-by-step techniques.
If you’ve made bows before, this challenge will help you refine your style and understand why certain designs feel more elevated than others.
Both beginners and experienced decorators will benefit.
Is this only for people who sell?
No — but it’s especially helpful if you do. If you sell your designs or want to in the future, understanding who you’re creating for will make your decisions clearer and your pricing more confident.
If you decorate your own home, you’ll gain clarity about your style and create pieces that feel more intentional.
What supplies will I need?
You’ll receive a simple supply list, which includes ribbon, scissors, and a bow maker (optional but can be helpful).
Will there be replays?
Yes. All live sessions will be recorded so you can rewatch and practice at your own pace.
I don’t know who I design for yet. Is this still for me?
Yes — especially for you. This challenge will help you see the difference between buyer types and style lanes so you can stop guessing and start designing with clarity.
What if I can’t attend live?
While attending live allows you to ask questions and interact in real time, which makes the experience even more valuable, we understand not everyone can attend live. Therefore replays will be recorded in order to watch when convenient.
If I’m an Everbloom Design Club Mastery Member, how do I gain free access?
Log into your dashboard and scroll down to Workshops.
Disclosure: This event is not affiliated with the America250 Commission. References to America’s 250th anniversary are for celebratory purposes only. Southern Charm Wreaths is not affiliated with Wreaths Across America; $5 from each registration will be donated to support their mission.
Your Investment
$25 — in honor of America’s 250th celebration
(and about the price of purchasing one handcrafted bow).
For every registration, $5 will be donated to Wreaths Across America.
FREE for Everbloom members.
If you’ve been curious about Everbloom, this is the perfect place to start.
RED WHITE & BLUE
BOW MAKING CHALLENGE
$25
If you’re ready to stop copying and start creating with clarity, say YES and join the Bow Challenge today.
Click the button below to join the Red White & Blue Bow Challenge today!
ONE TIME PAYMENT OF $25
Payment Policy – You agree to this one-time payment of $25 for the Red White & Blue Bow Challenge. Due to the nature of this product, we offer no refunds.
After your purchase, you'll receive an email from us giving you access to the red White & Blue Bow Challenge and more information on how to access the course portal, training, and more. You can also log into your account here.
If you have any problems or questions, please contact us by clicking here.
BOW MAKING CHALLENGE
+ EVERBLOOM DESIGN CLUB
$37/mo
Join the Everbloom Design Club and get the Red White & Blue Bow Making Challenge FREE with your membership!
Click the button below to join the Everbloom Design Club today!
MONTHLY PAYMENT OF $37
Payment Policy – By purchasing this product, you understand that this an automatic recurring membership. You agree that your membership will automatically renew and charge your credit card on file unless a cancellation is made by either logging into your account at www.southerncharmwreaths.com/member-login or by contacting us here. Due to the nature of this product, we offer no refunds.
After your purchase, you'll receive an email from us giving you access to the Everbloom Design Club and more information on how to access the course portal, training, and more. You can also log into your account here.
If you have any problems or questions, please contact us by clicking here.
