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Learn to design a cohesive, sellable patriotic collection for your specific customer – even if you haven’t fully identified your ideal customer yet.
Stars Stripes & Sales
Patriotic Masterclass
[A 5-DAY LIVE EXPERIENCE]
Images are from previous designs and are meant to inspire. Exact projects taught during the masterclass will vary.
Friend, you don’t need more greenery…
You need a smarter way to design if you want your pieces to actually sell.
Because right now?
You’re spending money on supplies…
second-guessing your designs…
and ending up with pieces that don’t feel quite right—or worse, don’t sell.
And it’s not because you’re not talented.
It’s because no one ever showed you who you’re actually designing for.
Let's be real for a second...
Have you ever:
- Bought supplies you were excited about… and never used them?
- Created something that looked “okay”… but not wow?
- Followed trends… only to feel like your designs all look the same?
- Spent hours designing… just to wonder if anyone would even buy it?
You’re not alone.
Most designers are creating:
- without a clear customer in mind
- without a cohesive style direction
- and without a system to guide their decisions
Which leads to:
👉 wasted time
👉 wasted money
👉 and a whole lot of frustration
And patriotic decor?
That can be one of the hardest to get right.
Because it’s not just red, white, and blue…
It’s:
- bold vs. subtle
- rustic vs. elevated
- whimsical vs. traditional
And without a clear direction…
You end up guessing.
Because when your designs feel random… your sales will too.
Images are from previous designs and are meant to inspire. Exact projects taught during the masterclass will vary.
About Julie Siomacco...
Julie Siomacco is the founder of Southern Charm Wreaths and the Everbloom Design Club, where she has spent the past 17+ years teaching decorators how to move from guessing to intentional design.
What began in 2009 as a small wreath business quickly grew into a nationally recognized brand, with features in Martha Stewart Living, Better Homes & Gardens, and Florists’ Review Magazine. Julie also co-founded Wreath Makers Live, a conference dedicated to educating wreath makers and creative business owners around the world.
Known for her sharp eye for color, texture, and buyer-driven design, Julie specializes in helping decorators understand WHY certain designs work—not just how to make them. Her approach blends technical skill with strategic thinking, empowering creatives to design with clarity, confidence, and purpose.
Over the years, Julie has helped thousands of wreath makers elevate their designs, build profitable businesses, and step into leadership within the industry. Many of her students have gone on to create thriving brands of their own, launch memberships, and even teach others...making Everbloom a true hub for growth, mentorship, and creative expansion.
Today, her community is widely recognized as one of the leading spaces for learning silk floristry and design strategy—where both new and experienced decorators come to refine their craft, strengthen their voice, and build something meaningful.
Inside Stars Stripes & Sales…
You’ll learn how to create complete, cohesive patriotic designs for the entire home—designed with a specific customer in mind
From the front door…
to inside the home…
to outdoor gathering spaces…
You’ll begin to understand:
✔ how to design with a specific buyer in mind
✔ how to create pieces that feel connected (not random)
✔ how to make faster, more confident design decisions
✔ and how to stop wasting time and supplies
Instead of asking:
“What should I make next?”
You’ll start thinking:
“Who is this for—and what would they actually buy?”
Over 5 days, you’ll create and learn:
🌿 Day 1 – Design Foundation
Understand buyer types, style lanes, and how they guide every design decision
❤️ Day 2 – Front of the Home
We’ll start at the front door and create wreaths designed to feel elevated, festive, and aligned with your buyer’s style.
🤍 Day 3 – Inside the Home
Learn how to design arrangements that feel styled and intentional—and why adding arrangements increases your opportunities for higher-value sales and add-ons.
💙 Day 4 – Back of the Home
Bring the creative design to the backyard by learning to create pieces for gathering spaces, entertaining, and real-life moments
🎉 Day 5 – Live Zoom + Bonus
Wrap up the week with live Q&A, design guidance, and tips for transforming your patriotic pieces into versatile summer designs—plus a never-seen-before bonus project and your Ideal Customer Workbook to help you design with purpose long after the workshop ends
Throughout the week, you’ll learn that red, white, and blue are just the starting point and that the real difference comes from how you design for your customer’s style.
If you can see the opportunity this patriotic season, but you’re not sure how to stand out in a crowded market…
This is your next step.
Because once you learn how to design with intention— not just create—
You waste less, feel more confident, and start creating pieces people are excited to buy.
Images are from previous designs and are meant to inspire. Exact projects taught during the masterclass will vary.
Frequently Asked Questions
Will this be recorded to watch later?
Yes! Every session will be recorded, so you can watch (or rewatch) at your own pace.
Is Facebook the only way to watch live?
No, you do not need FB in order to participate. You can log into the masterclass website portal and participate in the livestream there.
How long will I have access to the replays?
You’ll have access indefinitely, so you can come back anytime you need a refresher or inspiration.
As a member of Everbloom Mastery, do I get a discount?
Yes! Everbloom Mastery members receive a special discounted rate as part of their membership benefits.
Do I need anything to get started?
Nope. You don’t need anything to begin. You’re welcome to watch, learn, and take notes—or design alongside me if you’d like.
Will there be kits available for purchase?
No, and that’s intentional.
Instead of kits, you’ll receive a supply list so you can choose materials that align with your style and your customer.
This masterclass isn’t about copying exact designs—it’s about learning how to think differently so you can create pieces that stand out in a competitive market.
What if I’m newer to designing? Will this still help me?
Yes. Whether you’re newer or already creating, this masterclass will help you design with more intention, confidence, and clarity.
You’ll be guided step by step while also learning why certain design choices work.
What bonus materials are included?
You’ll receive:
✨ A Gravestone Saddle Design Tutorial (pre-recorded bonus)
✨ A Workbook to help you determine your ideal customer, so you can design with more purpose and direction
Live Event Schedule
APRIL 27 - MAY 1, 2026
What You’re Getting Inside This Masterclass:
5 Days of Live Design Training (Business + Design Strategy) — $77+ value
7 Patriotic Design Tutorials — $133 value ($19 each)
Ideal Customer Workbook — $97 value
Design Recipe Workbook — $27 value
Q&A + Design Guidance with Julie — $97 value
Total Value: $400+
But today…
You’re not paying $400.
You’re not even paying $77, a typical masterclass.
Your Investment Today: $47
That’s less than $5 per training to learn how to design with intention and create pieces that stand out and sell.
STARS STRIPES & SALES
PATRIOTIC MASTERCLASS ONLY
$47
If you’re ready to stop copying and start creating with clarity, say YES and join the Patriotic Masterclass today.
Click the button below to join the Stars Stripes & Sales Patriotic Masterclass today!
ONE TIME PAYMENT OF $47
Payment Policy – You agree to this one-time payment of $47 for the Stars Stripes & Sales Patriotic Masterclass. Due to the nature of this product, we offer no refunds.
After your purchase, you'll receive an email from us giving you access to the Stars Stripes & Sales Patriotic Masterclass and more information on how to access the course portal, training, and more. You can also log into your account here.
If you have any problems or questions, please contact us by clicking here.
[SAVE $23.50]
PATRIOTIC MASTERCLASS
+ EVERBLOOM DESIGN CLUB
$60.50
$23.50 ONE TIME FEE + $37/mo
Save $23.50 today by joining the Everbloom Design Club!
Click the button below to join the Everbloom Design Club today!
ONE TIME PAYMENT OF $60.50
+ MONTHLY PAYMENT OF $37
Membership Access & Payment Policy – By purchasing this membership, you are enrolling in a recurring subscription-based program, not a one-time purchase. Your membership will automatically renew, and your payment method on file will be charged on the same date each month, unless you cancel. You may cancel at any time by logging into your account at www.southerncharmwreaths.com/member-login or by contacting us here.
Access to Content - our membership provides access to our content library and materials only while your membership is active. If your membership is canceled or expires, access to all membership content, including the portal and resources, will be removed. This membership does not grant ownership of the content or lifetime access.
Refund Policy - Due to the digital nature of this membership and immediate access to content, all payments are non-refundable.
