EARLY BIRD: Join by September 14 and get the Holiday Bow Making Masterclass FREE — a $335 value.
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Christmas Wreath Making & Marketing Masterclass
Learn the "Secrets" of Creating Professional Christmas Wreaths
Learn how to shop your stash, choose supplies that work together, make beautiful bows, create dimension and balance, and know when enough is enough—so you can finish in an afternoon instead of a whole weekend, and create Christmas wreaths you're proud to show, share and sell.
Enroll before Sept 14 and your free Holiday Bow Making Masterclass ($335 value) is added to your account instantly.
Are you tired of…
- having lots of supplies...but when you create, you're not quite sure where to start or what to use first?
- crappy bows—or knowing which bow works with which wreath?
- buying too much because you're not sure what you'll need?
- second-guessing your greenery, ribbon and color combinations?
- not knowing when to stop?
- of having your wreath fuller, bulkier and more expensive than you planned?
- spending your whole weekend on one wreath—and still not feeling finished?
- hunting for a grapevine base or greenery that's actually worth the price?
Or maybe you're creating wreaths you like...
but they're just not selling.
If you're nodding your head to any of this, you're in the right place.
Images are examples of work and not exact projects taught.
FROM CREATING TO COMPLIMENTS TO CUSTOMERS
Images are examples of work and not exact projects taught.
Now, imagine walking into your craft room confidently...
- shopping your stash instead of buying more!
- making a bow you're proud of, and knowing exactly where to put it!
- creating a wreath with the qualities that determine a professional design!
- knowing whether it needs something...or whether it's time to STOP!!
Then you step back.
And there it is.
The kind of Christmas wreath you've been saving to your Pinterest boards.
Except this time, YOU made it.
Now, you photograph it.
You share it.
And someone asks... "Where did you get that?"
You get to say:
"I MADE IT."
And...
"I SELL THEM."
"If you want to learn from the best, then I recommend signing up for this class, bc you will learn how to make the most beautiful wreaths!!!"
Previous Masterclass Attendee
BEFORE YOU DECIDE — A FREE CLASS, ON ME
Ribbon is where most wreaths go wrong. Wrong width, wrong texture, three patterns fighting each other — and no bow can save it.
So here's a full class from my archives, free, no email required. It's the one where I lay out the ribbon and walk through how I actually choose: what sizes to buy, what to look for, and how to combine textures and colors that work together.
Watch five minutes of it. That's the fastest way to know whether you like how I teach.
That's the coaching style you'll get all week — me thinking out loud while I work, not a polished demo where everything magically goes right.
Inside the Christmas Wreath Making & Marketing Masterclass we do this six times over, with greenery, focal pieces, bows and balance — plus the marketing side if you sell.
Enroll before Sept 14 and your free Holiday Bow Making Masterclass ($335 value) is added to your account instantly.
"Take all of Julie's classes! You will have zero regrets and no steps missed because of her desire to create stunning designs by reading and practicing her way through an untold number of books and training herself. You can't go wrong."
Previous Masterclass Attendee
Images are examples of work and not exact projects taught.
Here's What We are Creating Together
Six designs, from beginner-friendly to show-stopper — so you leave with something simple you can repeat and sell, and one that stops people in their tracks.
MONDAY, SEPTEMBER 21 — LET'S GET READY
LIVE at 10:30 AM ET: Start With a Plan
Welcome! Before we make our first wreath, let's talk about how I approach a new design.
CHRISTMAS GREENERY: WHAT TO BUY + HOW TO USE IT
Pre-recorded Training + Christmas Greenery Guide
I'll show you some of my favorite types of artificial Christmas greenery, what I look for when shopping, which greens work well together and how I combine them to create texture, depth and movement.
TUESDAY, SEPTEMBER 22 — LET'S START CREATING
Today we're creating two Christmas wreaths on grapevine bases—starting with a beginner-friendly design and then stepping things up.
10:30 AM ET — DESIGN #1: Beginner Christmas Grapevine Wreath
2:30 PM ET — DESIGN #2: Intermediate Christmas Grapevine Wreath
WEDNESDAY, SEPTEMBER 23 — LET'S BUILD ON IT
Now we're taking what we learned Tuesday and building on.
10:30 AM ET — DESIGN #3: Christmas Grapevine Wreath
2:30 PM ET — DESIGN #4: Christmas Evergreen Wreath
THURSDAY, SEPTEMBER 24 — FULL, FESTIVE + FABULOUS
We'll create two more filled-out Christmas designs using greenery, ribbon, ornaments and embellishments while paying special attention to dimension, texture, balance and proportion.
10:30 AM ET — DESIGN #5: Christmas Evergreen Wreath
2:30 PM ET — DESIGN #6: Christmas Grapevine Wreath
FRIDAY, SEPTEMBER 25 — LET'S TALK WREATHS & MARKETING!
2:30 PM ET – We'll wrap up our week together with a LIVE Zoom Q&A with Julie.
Enroll before Sept 14 and your free Holiday Bow Making Masterclass ($335 value) is added to your account instantly. Crappy bows, solved.
WE ASKED. YOU ANSWERED.
THAT'S WHY THE WEEK LOOKS LIKE THIS.
A few weeks ago I asked our Charmers what they wished came easier. Hundreds of you told me. Here's what you said — and where it shows up in the class.
"It takes me all weekend — and I still keep adding one more thing."
Monday we start with a plan, not a pile. Three go-to approaches, and a clear way to know when it's finished.
"Finding a decent grapevine base. The ones in stores aren't even shaped right."
The greenery training and my vendor list: what I buy, what I skip, and what makes a base worth the money.
"One show-stopper, or several simple ones?"
Both. Tuesday starts beginner-friendly and Thursday ends full, festive and fabulous — six designs, same skills, different levels.
"I can make them. I just can't sell them."
Every design comes with its own mini product marketing package — including how to turn one design into multiples you can actually sell.
Your words. Our week.
Take it!! You won’t be disappointed. Julie is a great coach, and quite knowledgeable. Her designs are always top notch!!
Previous Masterclass Attendee
YOU MADE IT. NOW LET'S HELP YOU MARKET IT.
If you sell your wreaths, creating something beautiful is only part of the job.
And if you don't sell your wreaths? Skip this part and enjoy creating with us!
That's why each of the six designs comes with its own:
MINI PRODUCT MARKETING PACKAGE
We'll help you go beyond posting a finished wreath and hoping someone buys it.
You'll get a simple, repeatable marketing strategy.
Plus, you'll get tools to make marketing easier:
Keywords to Help Shoppers Find You
Keyword ideas and tips for helping your wreaths get discovered on Etsy, Google and AI-powered searches.
Ready-to-Post Marketing Ideas
Social media ideas, Pinterest tips and customizable post templates to help you promote faster.
AI Photo-Enhancing Prompts
Simple prompts to help you create better-looking product photos.
The marketing resources are there for our sellers. The joy of creating is for everybody.
HERE'S WHAT YOU'LL GET
6 Christmas Wreath Design Trainings
Create six different Christmas wreaths using grapevine and evergreen bases.
3 Go-To Design Approaches
I'll give you three of my tried-and-true ways to begin and build a wreath, so you don't have to start from scratch every time.
Christmas Greenery Training
Learn what artificial greenery I look for, what works well together and how I combine it to create depth, texture and movement.
6 Mini Product Packages
Selling your wreaths? Each finished design comes with promotional ideas and marketing inspiration to help you get it in front of potential customers — including how to turn one design into multiples you can sell, without guessing what to order.
Live Friday Zoom Q&A with Julie
Bring your design or business questions and let's talk wreaths!
Replay Access
Can't join every day? No problem. Trainings and replays will be housed inside your secure online portal so you can watch when it works for you.
Workshop Downloads
- My favorite vendor list — where I actually buy bases, greenery and ribbon
- Supply lists
- Christmas greenery go-to guide
- Retail pricing worksheets
ALL ONLINE. ALL FROM HOME.
Grab your coffee or Coke, head to your craft room and come create with me.
Enroll before Sept 14 and your free Holiday Bow Making Masterclass ($335 value) is added to your account instantly. Crappy bows, solved.
"It is filled with really useful information, cheat sheets to use and it's very easy to understand."
Previous Masterclass Attendee
Hi, I'm Julie Siomacco!
Julie Siomacco is the founder of Southern Charm Wreaths and the Everbloom Design Club, where she has spent the past 17+ years teaching decorators how to move from guessing to intentional design.
What began in 2009 as a small wreath business quickly grew into a nationally recognized brand, with features in Martha Stewart Living, Better Homes & Gardens, and Florists’ Review Magazine. Julie also co-founded Wreath Makers Live, a conference dedicated to educating wreath makers and creative business owners around the world.
Known for her sharp eye for color, texture, and buyer-driven design, Julie specializes in helping decorators understand WHY certain designs work—not just how to make them. Her approach blends technical skill with strategic thinking, empowering creatives to design with clarity, confidence, and purpose.
Over the years, Julie has helped thousands of wreath makers elevate their designs, build profitable businesses, and step into leadership within the industry. Many of her students have gone on to create thriving brands of their own, launch memberships, and even teach others...making Everbloom a true hub for growth, mentorship, and creative expansion.
Today, her community is widely recognized as one of the leading spaces for learning silk floristry and design strategy—where both new and experienced decorators come to refine their craft, strengthen their voice, and build something meaningful.
Images are examples of work and not exact projects taught.
"Julie I can't say enough good about your Masterclasses!!! The amount of time and effort you and your crew spend putting everything together is beyond words!!! You don't skip the littlest things! Your handouts are laid out perfectly and easy to follow! You answer everyone's questions through the classes. You don't know how inspiring it is for us to watch you "figure out how to make something work and talking out loud while you're doing it!!" That puts your at our level... I have learned SO MUCH from you since I started..."
Kathy B.
NEW TO SOUTHERN CHARM WREATHS?
JOIN US WITH CONFIDENCE
I want you to feel good about joining us.
Come inside, watch the training and see what the Christmas Wreath Making Masterclass is all about.
If you decide it's simply not the right fit for you, email us by September 28 and we'll refund your $77.
No hard feelings. No convincing you to stay.
I want the only risk you take this week to be trying something new with your skills, for you.
$77
Click the button below to join the Christmas Wreath Making & Marketing Masterclass today!
ONE TIME PAYMENT OF $77
EARLY BIRD SPECIAL
Purchase before September 14th and receive our Holiday Bow Making Masterclass for FREE!
A $335 value.
Reviews from our Past Masterclasses
Frequently Asked Questions