Create the Kind of Wreaths That Make People Stop, Swoon, and Ask, "Can I Buy One?
Learn how to confidently design Pinterest-worthy Christmas wreaths, market your talent, and turn your creativity into wreaths customers can't wait to buy.
Christmas Wreath Making & Marketing Masterclass
Are you tired of…
- having lots of supplies...but when you create, you're not quite sure where to start or what to use first?
- not knowing which bow sizes works with which wreath?
- buying too much because you're not sure what you'll need?
- second-guessing your greenery, ribbon and color combinations?
- not knowing when to stop?
- spending your whole weekend on one wreath—and still not feeling finished?
Or maybe you're creating wreaths you like...
but they're just not selling.
If you're nodding your head to any of this, you're in the right place.
FROM CREATING TO COMPLIMENTS TO CUSTOMERS
Now, imagine walking into your craft room confidently...
- shopping your stash instead of buying more!
- making a bow you're proud of, and knowing exactly where to put it!
- creating a wreath with the qualities that determine a professional design!
- knowing whether it needs something...or whether it's time to STOP!!
Then you step back.
And there it is.
The kind of Christmas wreath you've been saving to your Pinterest boards.
Except this time, YOU made it.
Now, you photograph it.
You share it.
And someone asks... "Where did you get that?"
You get to say:
"I MADE IT."
And...
"I SELL THEM."
"If you want to learn from the best, then I recommend signing up for this class, bc you will learn how to make the most beautiful wreaths!!!"
Previous Masterclass Attendee
BEFORE YOU DECIDE — A FREE CLASS, ON ME
Ribbon is where most wreaths go wrong. Wrong width, wrong texture, three patterns fighting each other — and no bow can save it.
So here's a full class from my archives, free, no email required. It's the one where I lay out the ribbon and walk through how I actually choose: what sizes to buy, what to look for, and how to combine textures and colors that work together.
Watch five minutes of it. That's the fastest way to know whether you like how I teach.
That's the coaching style you'll get all week — me thinking out loud while I work, not a polished demo where everything magically goes right.
Inside the Christmas Wreath Making & Marketing Masterclass we do this six times over, with greenery, focal pieces, bows and balance — plus the marketing side if you sell.
"Take all of Julie's classes! You will have zero regrets and no steps missed because of her desire to create stunning designs by reading and practicing her way through an untold number of books and training herself. You can't go wrong."
Previous Masterclass Attendee
Images are actual projects taught.
Here's What We are Creating Together
Six designs, from beginner-friendly to show-stopper — so you leave with something simple you can repeat and sell, and one that stops people in their tracks.
Part 1 — LET'S GET READY
Start With a Plan
Welcome! Before we make our first wreath, let's talk about how I approach a new design.
CHRISTMAS GREENERY: WHAT TO BUY + HOW TO USE IT
Christmas Greenery Guide Handout
I'll show you some of my favorite types of artificial Christmas greenery, what I look for when shopping, which greens work well together and how I combine them to create texture, depth and movement.
Part 2 — FULL, FESTIVE + FABULOUS
We'll create two more filled-out Christmas designs using greenery, ribbon, ornaments and embellishments while paying special attention to shape, texture, balance and proportion.
DESIGN #1: Christmas Magnolia Wreath
DESIGN #2: Christmas Poinsettia Wreath
Part 3 — A NEW WAY TO START
Two more Christmas wreath designs both using grapevine bases.
DESIGN #3: Christmas Wreath that works also for Winter
DESIGN #4: Whimsical Wreath with Sign Attachment
Part 3 — LET'S BUILD ON IT
Now we're taking what we learned and building on it with double bows.
DESIGN #5: Small Merry Christmas Grapevine Wreath
DESIGN #6: Large Christmas Gingerbread Wreath
Part 5 — LET'S TALK WREATHS & MARKETING!
How to Market - We'll wrap up our training together with a ways to market your holiday designs using social media and your phone. Learn how to determine who your ideal buyer is, the buyer's journey and how to utilize it, and a marketing strategy to use year round, not just for the holidays.
Q&A with Julie - Our most popular questions answered such as, "Whats the best way to get started.", "If deciding where to save money, what to consider.", "How to price.", "How to get over the fear of it."
WE ASKED. YOU ANSWERED.
THAT'S WHY THE WEEK LOOKS LIKE THIS.
A few weeks ago I asked our Charmers what they wished came easier. Hundreds of you told me. Here's what you said — and where it shows up in the class.
"It takes me all weekend — and I still keep adding one more thing."
We start with a plan, not a pile. Three go-to approach strategies, and a clear way to know when it's finished.
"Finding a decent grapevine base. The ones in stores aren't even shaped right."
The greenery training and my vendor list: what I buy, what I skip, and what makes a base worth the money.
"One show-stopper, or several simple ones?"
Both. We start with beginner-friendly and end with full, festive and fabulous — six designs, same skills, different levels.
"I can make them. I just can't sell them."
Every design comes with its own mini product marketing package — including how to turn one design into multiples you can actually sell.
Your words. Our week.
"This is an incredible resource and fabulous teaching, thank you!" - Traci
YOU MADE IT. NOW LET'S HELP YOU MARKET IT.
If you sell your wreaths, creating something beautiful is only part of the job.
And if you don't sell your wreaths? Skip this part and enjoy creating with us!
That's why each of the six designs comes with its own:
MINI PRODUCT MARKETING PACKAGE
We'll help you go beyond posting a finished wreath and hoping someone buys it.
You'll get a simple, repeatable marketing strategy.
Plus, you'll get tools to make marketing easier:
Keywords to Help Shoppers Find You
Keyword ideas and tips for helping your wreaths get discovered on Etsy, Google and AI-powered searches.
Ready-to-Post Marketing Ideas
Social media ideas, Pinterest tips and customizable post templates to help you promote faster.
AI Photo-Enhancing Prompts
Simple prompts to help you create better-looking product photos.
The marketing resources are there for our sellers. The joy of creating is for everybody.
➡️ BONUS: Turn One Wreath Into Your Marketing Plan
What if every wreath you made did two jobs?
First, it becomes a beautiful product you can sell.
Second, it becomes a bank of photos, videos, stories and marketing content you can use again and again.
Inside the Wreath Marketing Playbook + Workbook, I'll show you how to capture your content while you create—so you're not finishing a wreath and then realizing, “Shoot. Now I need to figure out how to market this thing.”
One wreath can potentially give you 14–23 individual marketing assets without creating a bunch of extra work.
You'll walk away with a repeatable system you can use for Christmas wreaths, spring wreaths, summer designs, fall creations—and whatever you make next.
Value: $77 | Yours FREE with the Christmas Wreath Making & Marketing Masterclass
"This was by far one of the most valuable sessions ever! This is exactly what I needed. Takes some of the fear away. THANK YOU!!" - Lisa
HERE'S WHAT YOU'LL GET
6 Christmas Wreath Design Step-by-Step Tutorials
Create six different Christmas wreaths using grapevine and evergreen bases.
3 Go-To Design Approach Strategies
I'll give you three of my tried-and-true ways to begin and build a wreath, so you don't have to start from scratch every time.
Greenery Training
Learn what artificial greenery I look for, what works well together and how I combine it to create depth, texture and movement.
Mini Product Package
Selling your wreaths? Each finished design comes with promotional ideas and marketing inspiration to help you get it in front of potential customers.
[Replay] Q&A with Julie
What the Q&A where Julie answers all of the makers design or business questions.
Unlimited Access
Trainings and replays are housed inside your secure online portal so you can watch and rewatch when it works for you.
Workshop Downloads
- My favorite vendor list — where I actually buy bases, greenery and ribbon
- Christmas Wreath Design Getting Started Checklist
- Supply lists for each design
- Christmas greenery go-to guide
- Retail pricing worksheets
- The Wreath Marketing Playbook + Companion Workbook
- Ideal Customer Training Workbook
- Mini Marketing Package
- Principle & Elements of Floristry
- Wreath Making Glossary
ALL ONLINE. ALL FROM HOME.
Grab your coffee or Coke, head to your craft room and come create with me.
"Wonderful Information!! Makes me believe I can really do this!! Best class ever!!" - Judy
Hi, I'm Julie Siomacco!
Julie Siomacco is the founder of Southern Charm Wreaths and the Everbloom Design Club, where she has spent the past 17+ years teaching decorators how to move from guessing to intentional design.
What began in 2009 as a small wreath business quickly grew into a nationally recognized brand, with features in Martha Stewart Living, Better Homes & Gardens, and Florists’ Review Magazine. Julie also co-founded Wreath Makers Live, a conference dedicated to educating wreath makers and creative business owners around the world.
Known for her sharp eye for color, texture, and buyer-driven design, Julie specializes in helping decorators understand WHY certain designs work—not just how to make them. Her approach blends technical skill with strategic thinking, empowering creatives to design with clarity, confidence, and purpose.
Over the years, Julie has helped thousands of wreath makers elevate their designs, build profitable businesses, and step into leadership within the industry. Many of her students have gone on to create thriving brands of their own, launch memberships, and even teach others...making Everbloom a true hub for growth, mentorship, and creative expansion.
Today, her community is widely recognized as one of the leading spaces for learning silk floristry and design strategy—where both new and experienced decorators come to refine their craft, strengthen their voice, and build something meaningful.
Images are examples of designs using the same techniques taught.
"Julie I can't say enough good about your Masterclasses!!! The amount of time and effort you and your crew spend putting everything together is beyond words!!! You don't skip the littlest things! Your handouts are laid out perfectly and easy to follow! You answer everyone's questions through the classes. You don't know how inspiring it is for us to watch you "figure out how to make something work and talking out loud while you're doing it!!" That puts your at our level... I have learned SO MUCH from you since I started..."
Kathy B.
LET THIS SEASON BE THE SEASON WHERE YOUR CREATIVITY AND SALES SHINE...
$77
Click the button below to join the Christmas Wreath Making & Marketing Masterclass today!
ONE TIME PAYMENT OF $77
Reviews from our Past Masterclasses
Frequently Asked Questions