3 Ways Everyday Wreaths Help Sell MORE With LESS Work
Everyday wreaths can help boost your sales while lessening your workload. Learn 3 ways creating year-round wreaths can propel your wreath-making business!
How to Boost Your Sales with Everyday Wreaths
What are your year-round wreath designs? And by that, I mean which wreath designs do you come back to again and again for their timeless appeal?
If you don’t have these wreaths stocked yet, this is your moment!
Everyday wreath designs are always top sellers, loved for their longevity, versatility, and universal curb-appeal. When you stock a year round wreath design, you’re showing that you care about what your customer actually wants to buy.
Don’t get it twisted – these wreaths are far from boring. There are lots of ways to get creative with neutral color palettes and classic blooms (you can find out more in my Year Round Silk Flower Design Masterclass!).
But for now, let’s dig into 3 ways year-round designs can boost your sales while decreasing your workload. Sounds like a win-win, no?
1. Showing longevity
Many wreath makers are always chasing the latest trend, the big holiday, or the changing seasons. But what does the practical buyer want? Likely, an everyday wreath for the front door.
With soaring costs of living, we’re all trying to be a bit more thoughtful in our purchases. Buyers want a design that will last and make a good investment.
With that said, we still crave something fresh and new. An everyday wreath is a true investment in home decor. When we create for both beauty and longevity, that’s when we really start showing up for our customers.
That’s when we start thinking like business owners, not just crafters.
2. Easy marketing
A year round wreath is easier to market than a seasonal design. While you have to hit the perfect moment to start selling your holiday wreaths, year-round designs can be marketed at any time!
Not only does this make scheduling a breeze, but it also helps to fill in gaps between major seasons and holidays.
By narrowing in on a few evergreen designs, you can streamline your marketing process, save time, and sell more during “off seasons.”
3. Streamlined process for everyday wreath designs
When creating an everyday wreath design, you might naturally develop a wreath “recipe.” In other words, a wreath formula that can be used repeatedly for new projects.
This recipe should be easy to repeat, quick to make, and versatile based on what you have on hand; using this method should also help you save on supplies, buying in bulk rather than buying for a single project.
Once you get your recipe down, you can whip out these gorgeous everyday wreaths in just 30 minutes each. They’re easy to stock because they can be sold year-round.
I highly encourage y’all to start creating more everyday wreath designs to better serve your customers. Have fun with it, and reap the rewards!