How to Increase Etsy Sales: 2 Steps to Boost Traffic!
Are you a beginner seller looking to bring more traffic to your shop? Learn how to increase Etsy sales in just two easy steps!
I’m a strong believer that Etsy is the best place for crafters to sell their artwork. It’s beginner-friendly, comes with a large existing client base, and it’s simple to get started.
Still, it can be intimidating for newbies trying to stand out from the pack.
So today, I’m sharing how to drive more Etsy sales to your business. Discover tips for working the platform and developing an empowered mindset.
1. How to increase Etsy sales: Changing your mindset
Before you get into the technical side of Etsy, your first step is to investigate your mindset.
For many, self-doubt is affecting their sales. But the truth is, success starts in the mind before the bank account.
Work to break through imposter syndrome, remembering that you are worth the sale.
Remember abundance
A common Etsy complaint is about oversaturation. How can you stand out from a sea of fabulous crafters?
The truth is – there’s no way that one person can serve everyone. There are tons of customers out there ready to be served by what you will bring to the market.
Develop an abundance mindset – there is plenty of business for everyone.
Keep adaptable
If you’re feeling deflated by low traffic or infrequent buyers, it’s time to try something new.
You can’t continue doing the same things and expect different results. So, change up your marketing strategy or start going live on social media – any new strategy to shake up your current slump!
The same goes for Etsy platform changes. Don’t fear these updates. Instead, lean into them and see how they can benefit your business.
2. How to increase Etsy sales: Use the platform to your benefit
Many folks are apprehensive about the tech side of learning Etsy. But once you learn the Etsy platform, it’s surprisingly easy to break through the algorithm.
Set your foundation
The basis for a thriving Etsy shop is setting up the foundation. This means putting in the legwork for a visually appealing shop profile.
Include a branded banner, custom logo, browsable categories, and gorgeous featured listings to help draw sales.
This also means stacking your listings with high-quality images, informative captions, and relevant tags. The more information you can include, the better.
Work the puzzle
Now, it’s all about working the puzzle.
Use search engine optimization to expand your reach. This means including searchable keywords in your listing titles and descriptions so that buyers can find you.
Etsy will also boost sellers with high ratings and frequent sales. If you’re struggling to make your first sale, I recommend redirecting in-person sales to get started.
You can do this by selling to friends and family or by connecting your Square account to your profile and selling at craft fairs.
Final thoughts on how to increase Etsy sales
Etsy is equal parts strategy and skill. Once you’ve learned how to work the platform, your gorgeous creations will stand on their own.
So, if you’ve been waiting for your sign to finally start selling on Etsy, this is it!
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