70+ Rapid-Fire Email Topic Ideas

One of the most common problems after starting an email list is trying to figure out what to write about. Below are quick topics I’ve created or ideas I’ve found to get you started. Make sure to use them for your niche, I gave a lot of wreath maker or teacher topics. It’s important that you know your audience so you can relate better to them.

Additionally, always end the conversation of your emails with a question so they reply back to you or a call to action (meaning you want them to do something, make a purchase, leave a comment, post a photo, etc.)

Note: all of these are great blog topics as well if you have a blog, but if you don’t, just use email. You can always convert them to blog posts later when you do get a blog.

• Make a top 5 (or 3! or 10! or whatever!) list – Example: “Top 5 Winter Wreath Door Wreaths”. Ideally, the lists should consist of items you’ve made.
• Write a reflection email on a special holiday.
• Write a “What I was doing last <insert month>” – mistakes made, lessons learned
• “If I had known then what I know now” – talk about a big change between last year and now
• Dust off an old free gift (like a PDF) and send it out
• Write a comparison post/email (X vs. Y) – think of things people normally ask you about. Or why your way is better than your competitors. One example for wreath makers: “Wreath vs a Swag for your door” where you weigh the pros and cons of each and give examples and a link to purchase both wreaths and swags.
• Do a detailed step-by-step on how to. You see me sending these emails out the most. While I have the how-to on my blog, you can write the how-to in an email.
• Write a review article for a product you use & want your clients to use
• “Why I switched X” – could be a product, habit, routine etc. you changed.
• Write an email around somebody else’s Youtube video or blog post (you can give your opinion, agree or disagree!)
• Write about something that’s really bugging you (it’s okay to get on that soapbox once in awhile – your people will love you for it!)
• Write a resource guide – the top tools needed to do something
• “How to cope with X” – write on something your followers really struggle with
• Compile a list of books, podcasts or movies that are a great fit for your industry/niche
• Create a checklist, For example, I created a craft show checklist for my followers. If you are a wreath maker a sprucing up your front door for spring checklist would be good.
• Write out a shopping list that’ll help people get started with a transformation
• Give a 5-minute (or 10 or 30, minute or seconds) tip e.g. how to make a bow in 2 minutes, 6- minute Christmas Wreath, etc.
• Write a quickstart post, such as “how to x in 30 days or less” or “7 days to…”
• Write about an event you attended that might be of interest to your followers.
• “3 things I learned from…” Bonus idea: use a celebrity name for extra draw e.g. “3 things I learned from Martha Stewart”
• Talk about 1 thing that keeps your followers stuck. For example, how to hang garland on brick.
• Share a low point and how you turned it around. People like discovering you’re a normal human.
• Share a high point to show others what’s possible.
• Write a “top mistakes” email around the blunders you see people or your competition making… and how they can avoid those blunders.
• Write a recipe. It can be an actual recipe if that’s your niche, or it can be along that theme, e.g. “recipe for an argument-free road trip with the grandkids”, “recipe for a welcoming Christmas entryway”
• Write an email related to an upcoming holiday e.g. a gift guide. e.g. “holiday gift guide for a soap maker” NOTE: Do not include affiliate links in emails unless you know they are accepted by your list provider.
• Write about something personal in your life. Use it as a metaphor for your industry. e.g. kids going/returning to school, family vacations, getting the flu, etc.
• Shoot a quick how-to video and send an email telling people to go watch!
• Create a video series. You could shoot 3 quick videos on your phone (e.g. steps 1, 2, 3 to something) then create 3 separate emails around them.
• Write “A Complete Beginner’s Guide to X.”
• Give people a behind-the-scenes in your business – a “how I did X” or “here’s how I schedule my day.” Your subscribers LOVE to “peek behind the curtain.”
• Share a case study/testimonial – can be past clients or even friends/family you have helped. Tell the case study/testimonial as a story.
• Ask your subscribers a single question. Do you hang a winter door wreath? Do you decorate for Valentine’s Day?
• Send your subscribers to a survey.
• Share the survey results in an email (or your a-has or some top responses).
• Write a letter to somebody your subscribers have heard of. Share it in an email.
• Share your thoughts on a book, article, video, podcast, movie etc.
• Do a pros and cons email. e.g. The pros and cons of spraying a sealant on your wreaths.
• Write about the #1 most important thing to think about/do about X, e.g.” The most important thing to think about when shopping for a wreath”.
• Create a 5-day or 7-day challenge and do separate emails for each day, e.g. “The 5-Day Decluttering Challenge”.
• Write a follow-up post e.g. a “where are they now” or update info from the last time you talked about something.
• Let the cat out of the bag – reveal something that others in your niche might be secretive about e.g. “How to preserve your wreath to last”.
• Share a favorite quote or Bible verse of yours and explain why it’s meaningful.
• Compile a list of inspirational quotes.
• Write about what’s going on in the news and draw a parallel or use it as an analogy for something in your industry.
• Explain why you think something that’s very common is silly e.g. “how ordering too much ribbon can ruin your day.”
• Get personal: Reveal a day in your life or a diary entry. e.g. “when I was too broke to buy my son a birthday gift”
• Think of a controversial opinion you hold about your niche and share it. e.g. “is deco mesh an ending fad?”.
• Share a template or worksheet – something they can really work with, e.g. fill-in-the-blank templates, a primer on creating positive affirmations, a calendar they can fill in etc.
• Share a new gift (or an old one!) and explain its value – an audio file, a free trial of something, a video tutorial etc.
• Write an email for your birthday, e.g. “My 52 top lessons from 52 years of life.”
• Create a crazy-long, epic list, e.g. “97 places to buy ribbon for wreaths”
• Write about how to save money on something, e.g. “how to save money on wreath making”
• Share some current stats for your niche (Google your niche + statistics to find some!)
• Write a “missing piece” article – what’s one big thing people usually miss? e.g, “the fail safe way to picking color for a wreath”
• Write about the consequences of getting something wrong. e.g. ‘when your wreath falls off the door’
• Bust a myth.
• Write an unusual email around an aspect of your industry that people don’t usually think about e.g. “the spiritual side of dieting” or “how meditation can help you make money” or “3 practical, boring reasons to have fun.”
• Write a “how I went from X to Y” email, e.g. “how I went from hobbiest to entreprenuer”
• Write a quiz – no need for fancy software, just create multiple-choice questions & people can score themselves based on how many A’s, B’s, or C’s they have.
• Help people create a plan for something. e.g. “your game plan for undecorating Christmas”
• Create a glossary of terms for your nich.
• Create a “cheat sheet” – give people some shortcuts.
• Write about the most important question you NEVER get asked.
• Interview someone.
• Do a “look ahead” – share goals/predictions for the upcoming year.
• Create a photo-heavy email – show yourself or your customers/clients working with you or products you recommend.
• Complain about something that drives you crazy, e.g. “when ribbon is not continuous on the bolt”
• Recall a story from your childhood. Share how it applies to your followers today.
• Share a time you were embarrassed as it relates to your biz, plus what you learned.
• Write an “I know what you want” email. Talk about the #1 thing your followers want and why that matters.
• Write about the last/final time you ever did something, e.g. “the last tutorial for the year”, “my last Christmas wreath”.
• Share the reason or your why for starting down the path you’re on now.
• Let followers know about your fave course(s) or product(s) you have for sale.
• Solicit email content from guest writers… no need to always write your own!
• End of the year, quarter, month sale.
• What’s your most popular content or Etsy product and why. e.g. “my most popular Christmas wreath for 2019”

What topic ideas have you written about you would like to share?