5 Tips for Improving Your Established Pinterest Account

As with anything in marketing, Pinterest represents an investment in your business. In other words, a single post doesn’t cut it. You need to invest effort in developing a series of great posts if you want your account to be relevant. In order to boost your Pinterest account, it’s essential to consistency create quality pins and pinning several times a day. 

 

I use Tailwind app to help my team with managing my Pinterest account. It helps with scheduling as well as checking the health of my account and pins on Pinterest. 

 

Most social platforms embrace hashtags, but this is not the case with Pinterest. Keywords are far more important than hashtags on Pinterest, so you should be sure to include keywords in your boards and pins  Just like listing on Etsy, you should consider how someone might search for your product or post. Use those searchable keywords within the image caption, title and boards when you load it on your site or upload to Pinterest.

4. It’s important to understand your audience

One thing to know about Pinterest users is that most of them are only on the site when looking for something specific. Pinterest is a far cry from Instagram, which some people are on all day long. Pinterest users are more likely to check their feeds several times a week than several times a day.

It’s also worth noting that when people make a purchase through Pinterest, it’s generally a drawn-out process. The user will start pinning things well before they’re actually ready to purchase, then mull things over for a while. The actual purchase may not occur until several months later. Thus the real advantage to being on Pinterest it getting in front of users while they are in the research phase.

5. Pinterest leads to more sales than other social networks

If you want to drive traffic to your site or get a ton of interaction, Twitter and Facebook are your best bets. However, when it comes to getting in front of potential buyers so you can inform their decision, Pinterest is second to none. Pinterest actually has a higher average purchase per user than any other social media network.

So while Pinterest may be a little more challenging to use than other social media sites, establishing a strong presence on there can benefit any business with a physical product to sell.

Succeeding on Pinterest is very similar to ranking on Google, as both are driven by the way users search. If you have no idea how to use keywords, watch this training ….