Identify Your Avatar (your ideal reader). This helps you to know what to write about on your blog.
Answer these questions:
What gender is he/she
What age is she
Where does she like to shop
What magazine does she like to read
Does she have pets? If so what, dog, cat other
Does she have kids? Grandkids? If so, ages?
What type of car does she drive?
Where does she vacation?
What’s her hobby?
Where does she hang out locally and online?
Know as much about your audience or your ideal ‘reader’ to help determine what to write about and what sponsors to accept offers from.