What are Reels?
Reels is Facebook’s answer to TikTok! It’s creating short videos and piecing them together so that they tell a story.
How to Get Reels on Instagram
- In order to get Reels you need to set your account to a Creator Account. If you only have a personal Instagram account, you need to either switch it to Professional or create a new IG that is Professional. Then once it’s Professional, switch it to Creator.
- Then update the app on your phone but uninstalling and reinstalling.
- Wait for 7 days. Could be faster but typically takes a week for them to show.
- Check to make sure it hasn’t moved into another location.
- Be patient! IG software is full of bugs and glitches. If you don’t have access it’s a glitch.
- Use TikTok for getting ideas for your reels. Also, followers on TikTok jump over to follow you on Instagram too. And creating TikTok videos is a great practice and trends start on Tiktok and move over to IG. Trends with music, challenges, skits, etc.
- Reels are hotter than anything right now on IG because they are a newer feature.
- Keep it brief – only 15 – 30 seconds long
- Make it valuable – funny, educational, relatable, shareable
- Add text – using words to help the algorithm find you
- Use multiple cuts using either one long video you trim or short videos you piece together
- Use popular sounds that are already created which isn’t always music or voice overs
- Use hashtags like you do your normal IG posts when writing out the description of the reel.
- Always share your reels to your IG feed
- Share your reel to your IG story.
- Go comment on other peoples post in your niche, this will get them to look at your account and watch your real
- Insights are displayed on the reel with the number of views, comments and likes, use this to do more of what your followers like
- batch process reels and save them to your drafts
- Always post reels that are related to your niche and brand
- If you don’t have time to do a reel, you can find viral tiktoks in your niche and repost them, giving credit back to the creator.
- Open tiktok
- Search your niche
- find a video
- Tap share
- Save video
- Post as a Reel
- Give them Credit
When to post your Reels?
Post right before your Instagram peek. To find that…
- Click on the 3 lines in the top right corner of your IG account
- Click Insights.
- Click Your Audience.
- Scroll to the bottom
- You want to post during the hours just before the peak. For me it’s between 6-9 am.