Why Use Vimeo for Business

By Julie Siomacco | October 4, 2019 |

I’ve been using Vimeo for a few years now and I love it to use for digital products.

What is Vimeo?

Vimeo is a video sharing platform like YouTube that was launched in 2004 by a group of filmmakers. Since then, the platform has grown to over 80 million creators — most of the artists in film, animation, music and other works of art — who’ve been able to use Vimeo as a way to share and promote their work.

Vimeo vs. YouTube?

  • YouTube’s mantra is quantity over quality and Vimeo’s mantra is quality over quantity. If you upload the same video to both YouTube and Vimeo at the same resolution, the Vimeo version will look a lot better because it will have a much higher bitrate. The audio will also sound much better because Vimeo supports 320 Kbps. Unfortunately, these higher-quality settings are only available to subscribers of Vimeo Plus, Pro, or Business.
  • Vimeo videos are often perceived as more professional and tend to be better received.
  • Removes the sharing feature so that customers can’t easily share you videos, which is great if it’s a paid video.
  • Replace video but keep URL. This is one of Vimeo’s best features. You can replace any of your existing videos with a new upload without losing its URL, thus keeping all of the likes, comments, stats, and not breaking any embeds that may exist on third-party sites. (Free feature)
  • Password protection. You can set a password on any video so that only those with the password can view it. YouTube doesn’t have this feature, only allowing videos to be Public, Private, or Unlisted. (Free feature)
  • Domain-restricted embeds. Vimeo lets you set which domains are allowed to embed your videos, and you can do this on a per-video basis. This way you can hide your videos on the Vimeo site itself and only make them viewable on your site. (Plus feature)
  • Web player branding. Vimeo lets you alter the appearance of its HTML5 web player by inserting your own logo and branding, which is great when embedding videos on your site, whereas embedded YouTube videos always look the same and end with that unsightly suggestions page. (Plus feature)
  • Make money with pay-per-view. Vimeo On Demand lets you create dedicated VOD pages where viewers can pay to watch videos. You can sell worldwide or only in certain countries, and you keep 90% of revenue. This is a convenient way to make money from your work without ads. (Pro feature)
  • Unlike YouTube, Vimeo is funded by its community rather than advertisers and therefore, no ads or ad breaks.

Why Use Vimeo for Biz?

I only use Vimeo for my paid tutorials because of their privacy features. I prefer to use YouTube for my public videos to make more customers.

Learn more about Vimeo and watch other Vimeo trainings here in the portal by clicking here.

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