Etsy – Google Search
Similar to Etsy Search, there are a variety of factors that determine your visibility on Google. Let’s look at these factors in more detail! Google Search, factors explained Note: The way Google ranks their search changes regularly, based on how they think they can best show results to their visitors. The information shared here are current best…
Read MoreEtsy – Customer & Market Experience
Your review score, whether or not you offer free shipping, processing times, about section and shop policies can all help make a shopper feel more confident and excited about making a purchase from your shop. Etsy states that having these areas complete can give your shop a slight boost in Etsy Search. Think about what…
Read MoreEtsy – Product Photography
Listing Photos All about listing photos. Once a buyer discovers your listing, your photos communicate your product and brand. Listing photos are a major influencer on purchase behavior. And if your items get views from shoppers but are not converting into purchases, majority of the time, it’s the photos. You can have up to 10 photos on…
Read MoreEtsy – Keywords Titles & Tags
The way Etsy determines visibility is always changing, but these are some of the current best practices we recommend. Etsy regularly updates their Ultimate Guide to Etsy Search, should you want to stay up to date. When a customer enters a search on Etsy, the search algorithm looks at listing titles, tags, categories, and attributes…
Read MoreEtsy Branding – Shop Cover Image in Canva
The shop banner displays across the top of your Etsy Shop homepage. It is the most prominent graphic that buyers see when visiting your shop. Shoppers only see your cover banner when they’re already in your shop. Branding your shop could give shoppers more confidence in buying from you, but it won’t help you get…
Read MoreEtsy – Picking Brand Colors
This technique is how I chose all of my brand colors for all my businesses and products!
Read MoreEtsy – Branding Your Shop
Branding brings the unique story of your business to life, helping your shop stand out from the crowd and connecting your products with your target market. Having a clear brand identity achieves several goals: 1. It contributes to the perception people have about your business. 2. It can make encounters or purchases much more meaningful…
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