How to Overcome Insecurity in Your Handmade Business
What’s holding you back from thriving in your handmade business? For many, it’s the momentous task of learning how to overcome insecurity.
When you feel insecure in your business, you’re essentially roadblocking yourself from success.
But I’ll tell you something right now – you are worth the sale. It’s about time you start believing it!
Today, I’m sharing my top six tips for how to overcome insecurity in your business. I hope they help you find the confidence you desire.

Step 1: Acknowledge the insecurity
The first step in overcoming an insecurity is to acknowledge that you have one.
Understand that this vulnerable feeling is completely natural. Also, understand that everyone has these feelings.
But just because insecurity is normal doesn’t mean we shouldn’t move past it.
Step 2: Look at your achievements
Next, I’d like for you to start acknowledging some of your many achievements.
Look at what you’ve already done well in your business and gather some examples of that success.
I find it’s really helpful for me to look at positive comments from viewers or lovely Etsy reviews. Seeing the ways that I’ve benefited others is a great way to ground myself in the good.
Step 3: List the benefits
I want you to look at the real benefits of your product. Look beyond the mere features and see how your product can make consumers’ lives better.
For example, wreaths are more than just an item. They can add color to a room, welcome folks into your home, and bring joy to a space.
I find that listing your benefits helps you be confident in your sales.
Step 4: Figure out the objections
We’re all becoming smarter shoppers, carefully picking the items we add to our homes.
I recommend compiling all of the reasons customers might not buy your product. Then, come up with explanations to debunk these insecurities.
Not only can this help you make a sale, but it helps you gain confidence in your product.
Step 5: Continue learning
I see business owners spend thousands of dollars on crafting supplies but hesitate to invest in their education.
But continuing to learn and grow is the basis of how to overcome insecurity.
Develop the mindset of a lifelong learner, perfecting your craft through books, YouTube videos, business groups, and more.
Step 6: Move beyond the money
My final tip in learning how to overcome insecurity is to move beyond the money. In other words, find a deeper motivation than your bank account.
Your product can change someone’s life, whether that be beautifying their home or adding just a touch of joy to their reality.
Why would you ever feel insecure about serving your customers this way?
Remember that you and your offerings have the power to do good. Let this guide your business and bring you the confidence you need to succeed.
If you enjoyed this post on how to overcome insecurity, you might also like:
- Is it Time to Turn Your Hobby into a Business?
- Dealing with Unsupportive Family in Your Handmade Business
- How to Overcome Fear in a Handmade Business
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