How Many Etsy Shop Visits Do You Need to Make a Sale?

This month we had a member ask me if making $2000 in Etsy sales per month was doable. I say YES! There are many people making multiple six figures selling on Etsy but if it were easy, everyone would be doing it!
It can be done with hard work, dedication, good SEO (Search Engine Optimization = keywords), quantity, and marketing.
So obviously, it won’t happen overnight.
One thing to keep in perspective is the marketing. I know many hate this part of the business. They love the making but hate to market. Marketing is needed so that you don’t have a house full of inventory. Marketing is a necessary evil, just like taxes.
Today, I want to explain how many visits on Etsy you need to make a sale.
What is considered a lot of Etsy visits?
This is hard to say as it depends on what you’re selling, what you consider enough sales and your average price point. If I’m selling wreaths averaging $180 and happy with 10 sales a month, you might average $50 and be happy with 80 sales a month or want 200 sales a month. So only you can determine what’s considered a lot of Etsy visits to your shop.
What is a Visit?
Views are how many times your listings and shop have been seen.
Visits are the number of individual people who have visited your shop.
Visits is what Etsy uses to calculate conversion rate.
What is a Conversion Rate?
Conversion rate is how many times we need something to happen to get a specific result, so we have this formula to determine conversion rate of visits to sales:
Total # of Visits / Total # of Sales = How Many Visits You Need to Make A Sale
Don’t worry, you don’t need to do any math because Etsy does this for you. Look at your stats on Etsy and change the time frame to last year. Etsy will tell you what your conversion rate was.
If you don’t have past data to draw from, know that a good conversion rate for beginners is from .06% to 2-3%
Download this cheat sheet to help determine the number of visits you need to meet your sales goals.
How can you fix a low conversion rate?
To make more sales, you need many factors to happen at the same time:
You need the right buyer, at the right time, for the right price.
In order to increase your chances of this, always have items listing at various price points with various styles.
Let’s discuss quantity in your shop. Your goal should always try to get to 200 items or more in your shop. If you hear this number and want to crawl under a rock, start slow (like most do) and set a goal for 50 items at various price points. But the more items at various price points, the more opportunity.
Good SEO! Using keywords shoppers are using to find items. Refer to our Fall Keywords Sheet here. Keywords need to be in the title, tags and description of your products.
Then good, clickable photos. Once you are found in results, you want people to click to your item to visit it and having great photos is key for this. Refer to our Etsy shop photo training in the portal here.
You can also drive your own traffic from social media such as Pinterest, Facebook, Instagram and Email Campaigns.
Remember this is a marathon, not a sprint. But I want to encourage you to get busy, get excited, and KNOW YOU CAN DO THIS!!
Let’s make 4th Quarter the best ever!


  1. Una Richards on September 25, 2020 at 7:48 pm

    Do I need to have 200 items already made up and stored ready to sell in my Etsy shop?

    • Julie Siomacco on October 2, 2020 at 9:25 am

      No! Just 1 item is needed to start an Etsy shop. It takes time to add inventory.

  2. robbins14 on September 26, 2020 at 1:08 pm

    Can’t access the click “here”‘s to download the cheat sheet, fall keywords list, and Pinterest 101 training.
    Maybe someone forgot to link them?

    • Julie Siomacco on October 2, 2020 at 9:25 am

      Thank you. We will check on this.

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