Shipping Best Practices

Why is shipping so expensive?

Shipping is one of the first challenges of a new Etsy shop owner. Many get frustrated and either quit or don’t start selling online because they can’t figure out shipping. Let me show you how I manage shipping with my wreath business.

How are shipping rates determined?

  • First, understand that shipping is expensive as many people have to touch your package in the process. It’s carried on trucks, planes, vans and the carriers need to pay for their employees and expenses to carry your package.
  • Factor in that more and more people are shipping than ever before and there is limited space on these carriers. Supply and demand, the less space, the more it will cost.
  • Also, the price includes the weight, dimensions, value, and destination of the package. Bulky packages that take up a lot of room in their trucks will always be more expensive to ship.
  • One large factor in shipping cost is how fast will the package get to its destination? If you live in a rural area or your customer lives in a rural area, it could mean more in shipping. If you live on the East coast and are shipping to the West coast, more in shipping.
  • Dimensional Weight – dimensional weight is the package size and not the physical weight of your package.

Dimensional Weight Calculation is the cubic size of the package.

If the Length x width x height is greater than 1,728 inches (1 cubic foot) then you’ll have to divide that package by the carriers dim weight divisor. You will pay the greater of the dim weight or the actual scale weight.

UPS and Fedex use 139 as their divisor and it applies to all packages

USPS uses 166 as their divisor and it applies to Priority Mail and non-lightweight parcel select

As you can see in the attached image using the smallest box for your shipment as possible will be your best cost saving measure.












Other cost factors:

  • Shipping insurance and declared value – protecting your shipping package while in transit is a must. Some carriers offer $100 insurance in their pricing, you can choose to insure the package for the full value price or the minimum $100. 
  • Delivery Surcharges – some companies will tack on delivery surcharges for your packages if they’re going to an area that is less accessible or remote within the United States. These areas are based on their zip codes.

Shipping Supplies

  • Boxes
  • Packaging Tape
  • Pipe cleaners if you need to secure item into box
  • Bubble wrap if you need to protect fragile items or fill empty space
  • Regular Printer & Paper to print a label

I keep three box sizes in stock for wreaths:

  • 20x20x10
  • 24x24x12 multi depth
  • 18x18x5

Make sure you purchase SHIPPING boxes. There are many varieties. Making sure your boxes are at least 200# tested and 32 ECT. This means that your box can withstand 200 lbs. per square inch of side wall pressure before bursting. 32 ECT (edge crush test) means that your box can withstand up to 32 lbs. of stacking weight before crushing.

Where to buy boxes:

  • Staples
  • Walmart
  • Home Depot
  • Amazon
  • A Corrugated Manufacturer Near You
  • Uline (only if ship a lot)

To cut your boxes down, I recommend this box resizer:

In this video, learn how I use the box resizer tool and secure the wreath to my box:

In the video below, I explain why you want to set up business accounts for your Etsy shop or small business but in a nutshell, you get discounts on shipping and can negotiate rates.

How to set up Fedex Business Account

  • Go to
  • Where it says “I ship a few times a year” click on Open Account
  • Fill out the form for your Business, click next
  • Fill in the credit card information, click next
  • You now have a Fedex Business Account
  • Write down Account Number and Password and SAVE

How to set up UPS Business Account

  • Go to
  • Fill in the questions to set up your account ID, click next
  • Fill in the questions to set up your account, click next
  • Select what you’ll be shipping – I selected “other” and put in wreaths, click next
  • Choose your pick up type – you can request a weekday driver pickup. I would select “not right now” or “automatically when I create a shipment online with UPS smart pickup”. This will allow you to buy shipping through UPS and get pick up at your location without going drop boxes off. If you select for the to do “pick up” it’s going to ask for a date on the next screen of when you’d like them to start monitoring for pick ups, click next
  • Fill in the questions to set up your payment account, click save
  • You should now see a welcome to UPS My Choice for Business and you now have a UPS Business Account
  • Write down your USER ID, Account Number, and Discount Details if listed.
  • Check your email for an email from UPS asking you to verify your account e-mail address

Create a Shipstation account using my affiliate link:

Make sure to link in your Etsy shop and your newly created UPS and Fedex Business Accounts.

  • You’ll also want to create a new account (as long as you’re a shipstation customer, the $17 fee is paid by shipstation). If you cancel shipstation, don’t forget you’ll need to cancel your account too.
  • Set your shipping from address

Here’s how to calculate flat rate shipping, use shipstation to print a label and add shipping profiles to Etsy:

Estimated Flat Rate shipping Google Doc. Once you click the link Make a Copy to use on your google account:

What to do if your customer says their package arrived damaged

If your shipment arrives damaged here’s what you’ll need to do!

  • Apologize to the customer & in the apology ask them to provide you with as many pictures of the damage as possible. Include every angle and side of the box. Let them know that you need that information to file the insurance claim
  • Refund or replace the item (follow your refund policy)
  • Contact your account rep at your carrier and file your claim

What to do if your package is stuck, hasn’t moved or shows delivered, but isn’t

This is does happen occasionally and with so many more businesses shipping, not uncommon. A customer service response:

  • Contact your sales rep at the carrier and ask for assistance on your missing package
  • Preemptively file a claim on the package (this tends to get the package moving)
  • Let the customer know that you have contacted the carrier and ask if they could give it a business day or two for follow up. (Follow up! If you tell them you’re going to look into it and get back to them then you need to do that)
  • Depending on the feedback from the carrier, you may need to have your claim processed and to follow your refund policy with the customer

I know shipping can be scary, but don’t let it stop you from starting your own Wreath Selling Business.


  1. Rebekah Farrell on February 18, 2021 at 2:50 pm

    Not being able to figure out shipping has been holding me back. Thank you for sharing your expertise!

  2. Rebekah Farrell on February 18, 2021 at 5:20 pm

    This has been very helpful. Thank you so much!

  3. Gershelda Hatman on February 24, 2021 at 12:48 am

    I’m still unclear on this shipping. I’m going through USPS right now and would rather not. It’s just really confusing

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