Always remember who your ideal customer and audience is when using social media, writing descriptions or emails. Constantly put yourself in their shoes. How would they say that or what would they call that or what are they struggling with today, etc.
Engagement Post – Any post that gets your audience to take an action on your post. Example, comment, like or share. Facebook loves it when we make posts that engage our audience. So ask a question, take a poll, ask for advice, would you rather, choose A or B, etc.
Brand Post – Let your audience know more about you and your brand in 2-3 sentences. Don’t post a thesis here. Just a quick post. Example: What inspired you to get started, what motivates you to sell handmade (do not say money), what’s your why? Why you started to provide items to customers, how you juggle life and being a business owner, etc.
Product Post – This is selling. This is typically the only time I sell. Upload a product image (don’t let Facebook populate the image from an Etsy link). Ask a question or tell a story when you post a product and refer to the Anatomy of a Facebook Post in the portal.
Personal Post – Show your personal side! Do you have other skills besides what you make and sell on Etsy? What are your passions, etc. Do not get political during this election process. Nobody cares about your views but they do care if you know how to hand paint a sign for your wreath. Don’t discuss all your troubles and struggles unless you have solutions or have found ways to overcome them or are trying to overcome them. This can inspire others and is great for building an audience who can relate to you as well as impact and change lives.
Opt-in post – This is a post you’re asking them to join your mailing list. Use 4-5 different pictures so that your opt-in posts don’t look spammy.
Other trainings to watch: